Walmart, one of America’s biggest and most beloved retailers, just made a mouth-watering move that’s turning heads and tantalizing taste buds nationwide. In a bold step to supercharge customer experience and shake up the in-store food scene, Walmart has partnered with iconic fast-food chain Wienerschnitzel—and that’s just the beginning. With plans to open locations inside select Walmart stores, the mega-retailer is giving customers more reasons to shop—and stay—under one roof.
From chili cheese dogs to jalapeño poppers, Walmart is bringing the drive-thru into the shopping aisle. If you ever wished you could grab your groceries and your favorite hot dog in the same trip, your wish just came true.
Walmart Just Struck a Game-Changing Deal
| Feature | Details |
|---|---|
| Retail Partner | Walmart |
| Fast Food Chain | Wienerschnitzel |
| Initial Locations | 6 Walmart stores across CO, NM, WA, CA, NV, and AZ |
| Additional Partnerships | Mr Gatti’s Pizza (92 stores), Crave Hot Dogs (100 stores) |
| Exclusive Offer | Burger King x Walmart+ 25% off digital orders, free Whopper® every 3 months |
| Goal | Enhance customer convenience, compete with Costco-style food services |
Walmart’s latest deal with Wienerschnitzel is more than a food move—it’s a bold pivot into the future of retail. By bringing in beloved fast-food favorites, Walmart is turning casual shopping into a full-on experience, combining convenience with comfort food.
And as the retail giant continues to roll out new dining partnerships—from hot dogs to pizza to BBQ—it’s crystal clear: Walmart isn’t just keeping up with the times, it’s setting the pace.
Why Walmart’s Wienerschnitzel Deal Is a Big Freakin’ Deal
Walmart’s team isn’t just tossing ideas at the wall here—they’re strategically beefing up (pun intended) their in-store experience. The idea is to make Walmart a one-stop-shop, not just for groceries and household goods, but also for lunch, dinner, or a quick snack while you browse the aisles.
Wienerschnitzel, the largest hot dog chain in the world, will now have six pilot locations inside Walmart stores across the U.S., including:
- Colorado Springs, CO
- Alamogordo, NM
- Puyallup, WA
- Bakersfield, CA
- Reno, NV
- Tempe, AZ
That means folks in these towns won’t need to drive across town for a chili dog fix—it’s right there next to the milk and eggs.
And here’s the kicker: Walmart is pulling a Costco move. While Costco has long wooed customers with their legendary food courts (we’re looking at you, $1.50 hot dog-soda combo), Walmart is pushing its own food court revolution—only they’re doing it by partnering with established brands that already have fan bases.
The Bigger Plan: Not Just One Chain, But a Food Revolution
Wienerschnitzel is just the first course. Walmart is dishing out a full meal of partnerships with:
- Mr Gatti’s Pizza: A regional favorite, this pizza chain plans to open 92 Walmart store locations.
- Crave Hot Dogs & BBQ: Expanding into 100 Walmart stores, Crave is known for self-pour beer taps and loaded hot dogs—yes, it’s as awesome as it sounds.
The expansion is about more than tasty food—it’s also a smart business play. With in-store food options, customers stay longer, shop more, and are more likely to return. It also aligns with the rise of experiential retail, where shopping becomes more than a chore—it’s an experience.
Walmart+ and Burger King: A Side Dish of Exclusive Deals
Oh, and it gets better.
If you’re a Walmart+ member, you now get a Burger King bonus. As part of their new benefits, Walmart+ users score:
- 25% off digital orders at Burger King every day
- A free Whopper® every 3 months with any purchase
This deal launched in late 2024 and is part of Walmart’s effort to challenge Amazon Prime by packing their membership service with more perks—especially tasty ones.
Why This Move Makes Total Sense in 2025
Let’s face it—shopping habits are changing. We’re all looking for convenience, value, and experience. Walmart knows its customers, and this decision wasn’t made on a whim. Here’s why the timing is chef’s kiss:
- Post-COVID retail: More people are returning to in-person shopping. Adding food options encourages foot traffic.
- Rising fast-food prices: Walmart’s in-store food counters can offer better deals, increasing appeal.
- In-store spending habits: Studies show people spend more when they stay longer—grab a meal, shop more. Win-win.
And there’s a psychological edge too. Who doesn’t get a little peckish during a long grocery run?
How Walmart Customers Benefit
Let’s say you’re out shopping with your kids. You just finished picking up the essentials, and now your 9-year-old is whining about being hungry. Instead of rushing home or detouring to a drive-thru, bam—Wienerschnitzel right inside Walmart. Crisis averted. Family fed. Errands complete.
Not only does this save time and gas, but you’re also likely to:
- Stay longer in-store
- Try something new
- Return more often because of the added convenience
Walmart isn’t just solving a problem—it’s creating an opportunity.
What Experts Are Saying
Retail analysts are calling this move a “smart evolution” in big-box shopping.
According to retail strategist Doug Stephens, “Walmart’s decision to bring in trusted fast-food brands speaks to a shift in consumer expectations. They’re blending grocery, convenience, and food service in a way that feels natural and effortless.”
Market research firm Statista also notes that food courts inside retail stores increase dwell time by an average of 18 minutes per shopper, which can translate to 20%+ more in sales per visit.
A Quick Look at Wienerschnitzel’s History
Wienerschnitzel isn’t a newbie in the fast-food game. Founded in 1961, the California-based chain serves over 120 million hot dogs annually. Its cult status—especially in the western U.S.—makes it a nostalgic and crowd-pleasing pick.
Their menu includes:
- Chili Cheese Dogs
- Corn Dogs
- Pastrami Dogs
- Jalapeño Poppers
- Root Beer Floats
Their food is budget-friendly, crowd-pleasing, and fast. That’s exactly the vibe Walmart is going for in this partnership.
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FAQs
Q: When will the Wienerschnitzel locations inside Walmart open?
A: The pilot locations are already rolling out in 2025, with stores like Bakersfield, Reno, and Colorado Springs among the first to open.
Q: Will other food brands be added to Walmart stores?
A: Yes. Mr Gatti’s Pizza and Crave Hot Dogs are already part of Walmart’s expanded food lineup.
Q: Is this available at all Walmart stores?
A: No, only select stores are part of the initial rollout. More could be added based on performance.
Q: Do I need Walmart+ to access these food services?
A: No, but Walmart+ members get exclusive Burger King discounts and other perks.
Q: Will this impact prices inside the store?
A: There’s no indication that retail prices will change due to these additions. These partnerships are designed to enhance experience, not increase costs.
